Search Engine Optimisation for Harare, Zimbabwe

Search Engine Optimisation creates a presence on Google/Bing so that when people search for you and your services/products they can find meaningful and profitable information. Everyday people are searching for products and services this creates traffic, we optimize your website for those services you offer and enable you to get found on the top results. This in turn easily increases traffic to your website, increasing your sales and growing your business.

Search Engine Optimisation to advance your business above the competition.

What’s Search Engine Optimisation?

Search engine optimisation is the process that makes search engine understand what your website is all about. This results in your website getting found when people search for products or services you offer. It doesn’t matter how impressive your website looks or how great your products are – if key search engines such as Google cannot see you then customers can’t find you. Prale Web Studio uses the latest search engine optimization techniques, helping search engines like Google, Yahoo & Bing to rank your website with the words and phrases your customers use when searching the web. Research has shown that more and more people search for products and services online before making a purchase. Capitalize on the traffic from search engines by ordering our search engine optimisation (SEO) packages today. Plans start from $80.

SEO Statistics

Still not convinced that you need search engine optimisation for your website? Check out these interesting statistics on Google. Did you know?

  • 93% of online experiences start with a search engine
  • 75% of users never go to the second page of a search query
  • 70% of the links users click are organic rankings
  • 77% of these go to the top 5 results.
  • Track your competitors – see where they are beating you and where you can improve to be better.

THE SEO PROCESS: Steps in optimising traffic on your website

Our search engine optimisation process is tedious and labour intensive. Here is a breakdown of the stages we go through when optimizing your website:

1. Research and Analysis

Research and analysis is always the first stage in our process. We go through your website and do a thorough content and technical audit. We benchmark ranking data, site speed, traffic levels, social signals, backlink data and a whole lot of other information. We research your target audience, competitor websites and their strategies.

2. Identifying Keyword Opportunities

When we have enough data about your current website and competitor websites, we move forward to identifying the best keywords that match your target audience. We mimic how someone from your target audience searches for your products/services online by producing buyer personas. These are buyer profiles of people who fit your ideal clients. We look at keyword competition and traffic for each keyword and choose the ones that help you rank the best.

3. Website Technical Coding

Armed with data from our research and analysis stage, we start working on any technical issues we discovered. We sort title tags, meta tags, description tags, 4xx errors, 5xx errors, XML sitemaps, robot.txt files, duplicate titles, 301 & 302 redirects, rel=”canonical”, broken links and a whole lot more of other technical mumbo jumbo.

4. Copywriting & Content Creation

A website simply cannot rank well without content. Google and other search engines are looking for the best website to show searchers. The only way to become an experts in your field is by proving it. Good content that people love proves your expertise. You need articles, infographics, photos and videos. We will produce these for you and help you outrank the competition.

5. Site Speed Optimisation

Site speed is a ranking factor in Google. So we optimize your website based on the benchmark data from our ‘research & analysis’ stage. We will optimise images, minify and concatenate javascripts and CSS files, cache files and even implement CDNs (content delivery networks) to make your website load faster.

6. Site Marketing & Link Building

When everything is done, it’s time to start marketing your website. We link your website to your Facebook, Twitter and Google+ pages and generate social proof about your website. We push your site to gain likes, shares, comments and engagement. We market your website on high authority domains, directories and high value link properties.

7. Rank Tracking & Reporting

We continue tracking your rankings on a weekly and monthly basis. Continually optimizing and improving on rankings. We send you a ranking and traffic report on a monthly basis so you can know which pages are performing well, how much traffic you have, where the traffic is coming from and how many are becoming paying customers.

If you need a tailor made solution for your website contact us...

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